The Book
Published: August 1st 2019 ISBN: 978-1-51-365106-4
Formats: Paperback, eBook-144 pages
US retail price: Paperback, $14.95. E-Book, $9.95 International prices may vary.
The book can be purchased in bulk at discount rates or even customized. Please contact us for more details for the latter.
Author
Five-time company CEO, Jon Warner is a widely respected entrepreneurship expert and mentor having founded and led 3 startups (with 1 failure, 1 that did not “trouble the scorer” and 1 successful exit). Jon’s career started in the corporate world with Air Products, working in the US and across Europe before joining Exxon-Mobil. At Exxon, Jon worked in the UK, the US, Australia, and Nigeria, ending his career there as Deputy CEO.
Following his 15 years in the corporate world, Warner founded and grew a management consulting business called The Worldwide Center for Organizational Development, which had over 20 people carrying out a range of strategy assignments for large national and global companies. Much of this work focused on building an innovative culture and establishing greater internal entrepreneurship skills.
Jon was also founder and CEO of 2 other startups -a digital publishing company and a Bill-pay and payments software platform that operated in the US, UK, and Australia. Since his exit from the latter, Jon has been working from a California base to mentor and invest in disruptive startup companies, especially in the area of technology deployment and healthcare and aging tech in particular. Jon is now CEO of Silver Moonshots -- a research organization and “virtual incubator” for startups focused on the 50+ population.
Jon is a noted speaker at businesses, colleges and conferences across the world. He also lectures on entrepreneurship at both undergraduate and MBA level at UCLA, UCR Riverside and at the University of Redlands, all in Southern California, where he is based.
Jon is also a prolific author having published 40 books, all concerning business, management, leadership, entrepreneurship and innovation.
Jon is a graduate of the UK top 5 Warwick University, with a double bachelor’s degree in philosophy and politics and an MBA (with a finance specialism). Jon also has a PhD in psychology specializing in Neuro-science.
Testimonials
“Short, sweet and SLAMmed with valuable info, Jon Warner’s book takes the lean startup methodology to a new level. Every aspirational and current startup founder will appreciate his easy to follow and step-by-step roadmap to both better validate product-market fit and significantly reduce the inherent risks in execution. If you want to increase your odds of success, read this book.”
“Jon Warner’s SLAM book is brilliantly written in plain English and makes sense across the board. I love the flow and presentation and that it’s written from a startup perspective rather than by a VC.”
“As someone who has taught entrepreneurship for over 15 years, I’m usually skeptical of a new start-up handbook, as there are already so many on the market. Jon nailed it with SLAM. It’s simple and comprehensive. The book is easy to follow and provides a practical case study along the way. Bravo!”
“This book provides a great framework and methodology that every new and early-stage entrepreneur should consider whether it is to validate a start-up idea (through deep customer discovery) develop thematic goals, create clarity and team alignment, build a highly targeted go-to-market plan with the best possible business model, or simply to hang as a chart on the wall to maintain focus. Above all, the easy to follow 8-steps models offer concrete examples and an easy to follow case study throughout, making the book instantly practical. ”
“I know from personal experience that Jon Warner’s Start-Up Launch Assistance Map or SLAM fills a strong need in the literature of innovation and entrepreneurship. Its singular contribution is the emphasis on the match between the unmet need in the market and the product or service offered by the entrepreneur.”
“I would recommend this book for any Business Executive as a new approach to thinking about all projects. After years and years of evaluating models, I found this assistance map to be exceptional and user friendly. Simply get to your “ Beach head”. Enjoy! Thank you Jon for bringing a focused and comprehensive tool for any stage entity to get and stay laser focused.”
“The Startup Launch Assistance Map should be used by every would-be and actual entrepreneur! It is a simple but powerful system to ensure that their startup is feasible and to execute it in the best way possible.”
“Great stuff. I really like the straightforward model and advice. It echoes a lot of what I tell founders who are asking me about building something before they’ve done the analysis the book so clearly defines. Now I can point them at a great and easy to read resource!”
“Not only is Jon a great startup mentor (helping me to launch my startup successfully over a year ago) but the SLAM methodology and book that now explains it fully is awesome!”
“We used the SLAM methodology to launch UNNA Baby and help to evaluate an acquisition that we were thinking about (and completed soon after). Not only was the process incredibly helpful but Jon’s guidance was extremely valuable.”
